Joseph Ajadi

Hook (0-3s): Frustrated, hands up. "Why does nobody warn you about [problem]?!" Agitate (3-12s): Annoyed, relatable groan. "I wasted so much time and money on [common alternative]." Solution (12-32s): Smile builds, relief. "Then I found [Brand]. It [key benefit] and [second benefit]." Hold the product up, do a quick before/after. CTA (32-40s): Confident, direct eye contact. "If you've got this problem, get it. Link below." Tips: Film vertical, with natural light and no script-reading voice. Hook in the first 2 seconds, with the emotion visible before you speak. Cut pauses so it stays under 45 seconds